A mobile app is a small program that resides on a smartphone, iPad or Android tablet and fulfills a sales, marketing or training objective by delivering a useful tool to your target market. With the power of today’s phones, apps can do some really great things – from letting you know what’s going on in your area, to calculating exchange rates, movie times, social media interactions, alerting you to traffic information, providing entertainment and letting you know about special offers. There are over 200,000 mobile applications out there today performing a huge range of tasks. Apps tend to be small, self-contained and focused on solving one unique task.

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