RFID in Fashion

Many major fashion retail chains have moved to in-store RFID with excellent results, unequivocally establishing RFID as a 'must' technology for high volume fashion retail.

RFID is such a good fit for apparel and specialty retail because it shines most brightly where there are thousands of SKUs and high volume sales. At present it's also a key differentiator in an extremely competitive segment of retail.

What makes RFID ideal for fashion retail is that unlike barcodes, RFID tags can store item-specific information. Tag information can be very detailed, including size, colour, price, model number, batch and other data pertaining to the individual item. In addition, information can be added along the product's journey-time in, time out, inspection, modification, etcetera-from point of attachment to destination. All of this information, on hundreds of tags, can be read through cartons and from distances of several metres in a second or two.